Scouting North America for the best snow and terrain to run a high-end snow cat operation from, Jeff Pensiero and Jim Fraps of Lake Tahoe, California quickly homed in on the Nelson area. After being introduced to many key people in town by a friendly community ambassador, they were further convinced that this was the right community to invest in.
Today, Baldface Lodge, minutes from Nelson, employs more than 30 people and is internationally renowned.
“We came for the business. We didn’t realize what a bonus the community would be for us, our families, and our clients. It has become a big part of the draw,” says Pensiero.
In 2004, Mr. Fraps & Pensiero, along with cyclist Lance Armstrong, were named by Outside Magazine as among the world’s “25 coolest people”.