Country Roads General Store
With a unique blend of specialty gift items, home décor, and farm and feed supplies, Country Roads General Store in Fruitvale satisfies the community’s needs, plus offers a welcome touch of extravagance.
When owner Sarah originally discovered the Kootenays, she fell in love with the amazing outdoor recreation, natural beauty and relaxed atmosphere. It was this love that helped her decide to move to the area and contribute what she could to the small community of Beaver Valley.
Passionate about running her own business, Sarah loved the idea of taking over the already-established Country Roads store. And in March of 2004 she did just that.
For Sarah, the region offers the right mix of welcoming community spirit, refreshing lifestyle and gratifying business situations. It was this same community spirit that helped Sarah settle into her new venture almost 10 years ago, and it’s what keeps her passion strong and business thriving today. With high customer satisfaction and loyalty, Country Roads is able to stay in the black, and give back to the local community through donations and partnerships.