Episode 75 – How to grow a brand and sell, with Nelson Brewing Company’s Chad Hansen
Collaboration, cooperation and celebration. You might say they are the three C’s of how to sell most any product, especially beer,
Find the right partners to work with supplying your business, and distributing your product., cooperate on sales and marketing efforts with key partners, and throw a good party where people can enjoy and consume your product. Of course there is one more point to add to that list. Make a good, quality product that sells itself.
The Nelson Brewing Company has been figuring out that formula for 25 years. While craft brewing is all the rage and a major growth industry around the world, in the early 90’s when NBC set up shop in the West Kootenays, they were pioneering a new trend in the region. To sell their beer they first had to educate the market that their “hippy beer,” was just as good as the big brands. Then they found their niche making organic beer, and finally they embedded themselves deeply into the community’s culture, character and lifestyle.
The end result is a bursting at the seams brewery, scrambling to continue its production expansion to keep up with growing demand from a growing geographical area, all while at the same time staying true to their Nelson roots and taking care of home first.
I sat down with Chad Hansen at the NBC brewery to hear their back story, and their universal lesson on how to sell and market any product.
About the podcast: The You can do that here! podcast was created and produced by Andrew Zwicker of AZcreative for the Kootenay Association for Science and Technology. The podcast is a weekly series of conversations with some of the most innovative and successful entrepreneurs.